Privacy Policy
At Anvayaa, we are deeply committed to protecting your privacy and ensuring your personal data is handled with the highest degree of care, transparency, and integrity.
01.Introduction & Scope
Anvayaa Couture Pvt. Ltd. (“Anvayaa,” “we,” “our,” or “us”) is an Indian haute couture fashion house registered under the Companies Act, 2013, with its principal design atelier located at 4th Floor, Crescent Tower, Indiranagar 100 Feet Road, Bengaluru, Karnataka – 560038.
This Privacy Policy applies to all information collected through our promotional website at anvayaafashion.com, our AI Virtual Try-On experiences, our VIP newsletter system, our contact and inquiry forms, and any other digital touchpoints operated by Anvayaa. It does not govern the data practices of our linked e-commerce platform, which maintains its own independent privacy documentation.
We comply with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and, where applicable, the General Data Protection Regulation (GDPR) for visitors from the European Economic Area.
02.Information We Collect
We collect information in the following categories:
| Data Category | Specific Data Points | Collection Method |
|---|---|---|
| Contact & Inquiry Data | Full name, email address, phone number, message content, inquiry type | Concierge inquiry form |
| VIP Subscription Data | Email address, subscription timestamp, source page | VIP newsletter opt-in form |
| Technical Usage Data | IP address, browser type, device type, OS version, referring URL, pages visited, session duration | Automatically via server logs & analytics |
| AI Try-On Images | Photographs voluntarily uploaded for virtual garment fitting | AI Try-On Studio upload widget |
| Cookie & Preference Data | Cookie identifiers, consent preferences, lookbook session state | Browser cookies & local storage |
We collect only the minimum personal data necessary to deliver our services (data minimization principle). We do not collect financial payment data, government ID numbers, or social security information through this promotional portal.
03.AI Virtual Try-On Photo Safeguards
Photographs uploaded by users for AI Virtual Try-On are classified as sensitive personal data and are subject to heightened protections under applicable data protection law.
Photos are processed in transient, end-to-end encrypted server memory. They are never written to persistent disk storage.
We never sell, rent, or commercially license your photographs to any third party, advertiser, or data broker.
We do not build biometric identification databases, facial fingerprints, or use your image for identity verification purposes.
Try-On images are automatically purged from our processing servers within 60 minutes of your session ending.
04.How We Use Your Data
We use the information we collect for the following purposes:
- Responding to Inquiries: To process and respond to concierge styling inquiries, bespoke bridal appointment requests, and general customer service communications.
- VIP Communications: To send seasonal lookbook launches, exclusive preview invitations, limited collection announcements, and promotional campaign updates to subscribed members.
- AI Try-On Service Delivery: To process uploaded photographs and generate garment drape simulations, returning visual output to the requesting user only.
- Website Analytics & Improvement: To understand user behavior, improve page layouts, optimize collection showcase performance, and identify technical issues.
- Security & Fraud Prevention: To monitor for suspicious access patterns, prevent unauthorized scraping of editorial content, and ensure platform integrity.
- Legal Compliance: To meet obligations under applicable Indian and international data protection, tax, and intellectual property laws.
05.Legal Basis for Processing (GDPR)
For visitors from the European Economic Area, our processing activities are grounded in the following lawful bases under GDPR Article 6:
| Processing Activity | Legal Basis |
|---|---|
| Responding to concierge inquiries | Legitimate Interest (Art. 6(1)(f)) — Responding to customer-initiated contact |
| VIP newsletter subscription | Consent (Art. 6(1)(a)) — Freely given opt-in |
| AI Try-On photo processing | Consent (Art. 9(2)(a)) — Explicit consent for biometric-adjacent data |
| Website analytics | Legitimate Interest (Art. 6(1)(f)) — Improving website performance |
| Legal obligation compliance | Legal Obligation (Art. 6(1)(c)) |
06.Cookies & Web Analytics
We use cookies and similar tracking technologies to operate and improve our website. The types of cookies we deploy are:
Required for core website functionality such as session state, navigation preferences, and security tokens. These cannot be disabled.
Used to understand how visitors interact with our lookbook pages, collection galleries, and AI Studio. Data is aggregated and anonymized.
Remember your preferences such as theme settings, recently viewed collections, and language selections to improve your experience.
We do not currently deploy third-party advertising or retargeting cookies on this promotional portal.
You can manage or withdraw cookie consent at any time through your browser settings. Disabling essential cookies may impact website functionality.
07.Data Sharing & Third Parties
We do not sell, rent, or trade your personal information. We may share data with carefully vetted third-party service providers solely to operate our website and services:
- Cloud Infrastructure Provider: For secure web hosting and server operation (e.g., AWS, Google Cloud), bound by data processing agreements.
- Email Delivery Service: To send transactional and VIP newsletter emails on our behalf. Receives only your email address and name.
- Website Analytics Provider: To collect aggregated usage statistics. Data is pseudonymized and does not identify you individually.
- AI Processing Engine: Our AI try-on feature may use a specialist AI inference provider. Photographs are transmitted via encrypted channels and processed under strict data minimization agreements.
- Legal & Compliance Authorities: We may disclose your information when required by law, court order, or governmental regulatory authority.
All third-party providers are contractually bound to process your data only for specified purposes and in compliance with applicable data protection law.
08.International Data Transfers
Our primary data processing occurs within India. Where data is transferred to countries outside India or the EEA, we ensure that such transfers are protected by appropriate safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent mechanisms under Indian data protection law. By submitting your information, you consent to such transfers where necessary for service delivery.
09.Data Retention
| Data Type | Retention Period | Rationale |
|---|---|---|
| Concierge inquiry submissions | 3 years from date of inquiry | Business relationship management & legal compliance |
| VIP newsletter subscriptions | Until unsubscription or 5 years, whichever is earlier | Active marketing consent |
| AI Try-On photographs | Maximum 60 minutes from session end | Transient processing only; automatic purge |
| Website analytics logs | 26 months (rolling) | Industry standard analytics retention |
| Security & access logs | 12 months | Fraud prevention & incident investigation |
Upon expiry of the retention period, personal data is either securely deleted or irreversibly anonymized.
10.Your Privacy Rights
Depending on your jurisdiction, you have the following rights regarding your personal data:
Request a copy of the personal data we hold about you.
Correct inaccurate or incomplete personal data we hold.
Request deletion of your personal data (“right to be forgotten”).
Object to processing based on legitimate interests, including direct marketing.
Request restriction of processing in certain circumstances.
Receive your data in a structured, machine-readable format.
To exercise any of the above rights, email us at privacy@anvayaafashion.com with the subject line "Privacy Rights Request." We will respond within 30 days. We may require identity verification before processing your request.
11.Security Measures
We implement industry-leading technical and organizational security measures to protect your personal data:
- TLS/SSL Encryption: All data transmission between your browser and our servers is encrypted using TLS 1.3 or higher.
- Access Controls: Personal data is accessible only to authorized personnel with a demonstrable business need, enforced through role-based access controls (RBAC).
- Data Pseudonymization: Where possible, analytics and processing data is pseudonymized to reduce risk in the event of an unauthorized access incident.
- Security Audits: Our infrastructure undergoes periodic security assessments and vulnerability scans by qualified security professionals.
- Incident Response: We maintain a documented data breach response procedure. In the event of a breach affecting your rights, we will notify you and relevant supervisory authorities within 72 hours as required by law.
While we take all reasonable steps to protect your data, no Internet transmission is 100% secure. We encourage you to use strong, unique passwords for any accounts and to report any suspected security vulnerabilities to security@anvayaafashion.com.
12.Children's Privacy
Our website and services are intended for individuals aged 18 and above. We do not knowingly collect personal data from children under the age of 18. If we become aware that we have inadvertently collected personal data from a minor, we will take immediate steps to delete that information from our records. If you believe a child under 18 has provided us with personal data, please contact us immediately at privacy@anvayaafashion.com.
13.External Links to Third-Party Platforms
This promotional website contains links to our official e-commerce store (located at http://localhost:8100 in development; production domain upon launch) and to our social media profiles on Instagram, Facebook, YouTube, and LinkedIn. We have no control over the privacy practices of these external platforms and encourage you to review their individual privacy policies before providing any personal information on those platforms. Our privacy policy applies exclusively to data collected through this promotional website.
14.Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page.
- Display a prominent banner notification on our website for a minimum of 30 days.
- Where feasible, notify VIP subscribers by email of material changes.
Your continued use of our website after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.
15.Contact & Data Protection Officer
For data protection matters, GDPR requests, or privacy concerns, contact our designated DPO:
Anvayaa Couture Pvt. Ltd.
Indiranagar 100 Feet Road
Bengaluru, Karnataka – 560038
India
If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the appropriate supervisory authority. In India, this is the Ministry of Electronics and Information Technology (MeitY). EEA residents may contact their local Data Protection Authority (DPA).